About a week ago, David and I stopped at a bookstore on our way out to breakfast. I figured I would pick up a copy of Atomic Ranch and possibly Dwell for us to thumb through, partly because we just plain love to look at house porn, and also because we've been trying to figure out our best bets for running Crestview Doors ads.
Atomic Ranch just keeps getting better and better. On the one hand, I have a hard time putting it down. When I call it "house porn," I am not kidding. I get a little thrill from peeking inside others' homes and seeing their incredibly flawless restorations. On the other hand, I have never felt so insecure about our own home. I follow reading Atomic Ranch by thumbing through IKEA and Rejuvenation catalogs and trying to figure out how we will ever afford small luxuries like, oh, say, new furniture and fixtures throughout ;-)
Dwellisn't rubbing me the right way these days. I appreciate their commitment to writing about green architecture, but the case studies have turned decidedly modern and the advertisements are often off my radar. They have started talking about modern design in general with articles about typesets and textiles. I personally find these subjects interesting, but it isn't what I paid six bucks for, know what I mean?
I couldn't help it. I also picked up a stack of books and other magazines on architecture. I decided that this was all research for the business and therefore worth the expense. I don't have time to give you a review of all of the books, but I have to say that the one that I found the most drool-worthy was Houses, an Aussie mag that included luscious photo after photo (and floorplans!) for lots of modern, green housing.
In the end, we decided to advertise in Atomic Ranch (look for us inside the front cover this winter!) and the upcoming Los Angeles edition of Luxe. We went ahead and subscribed to Atomic Ranch, LUXE and Dwell, but I'm positive that the subscriptions won't end there. You can also see us listed as one of the "fabulous finds" in the latest edition of Austin Monthly Home. Cheers!
Posted by Christiane at September 17, 2007 11:15 AM
Comments
Wow, this slide show is awesome. Please check out the slide of my retro-modern ranch house at www.565westsantarosadrive.com
